The below powerful strategies are accumulation of wisdoms and experiences after 5 years
of struggle in internet marketing, internet business and affiliate marketing. Many
internet business practitioners don't want to reveal these insider tactics and rather to
keep it for themselves. They only tell you the outer of internet marketing not their
insider tactics and strategy.
There are two kinds of internet marketing strategy : shortcut and ideal. Shortcut
strategy like most spammers is short term, fast, active, efficient, and cheap but not effective in getting
the result. You must post (promote) in a boring way to newsgroups, forums (message board,
email, discussion list). Shortcut way is a high risk type of promotion because you will
get flamed back even sued by the person who is annoyed by your promotion. US Congress has
issued the new law about spamming that victim of spammer could sue the unsolicited
promoter. Ideal internet marketing strategy is a long term, passive, effective, not
efficient (high cost), no need to promote boringly because visitors will find your website
through links on search engines, sig files, and articles. This type of promotion is legal,
dynamic and has many forms of alternative promotion strategy through setting up (design) a
professional looking website, getting a domain name, bidding keyword on pay per click
search engine, buying an advertising space on yahoo search engine, renting opt in list email, banner
exchanging, writing an ezine (electonic magazine), keyword analyzing or web site
positioning and writing articles with a good recommendation (copy writing) for referring
product.
Based on experience it is better to sell one product (niche positioning) in multiple
ways of promotion (ideal type) than selling multiple products with only few ways of promotion
(shortcut type), because by focusing your energy and effort in only one product you could
get more targeted result than scattering your sanity and concentration to many products.
Store concept is already decaying because of too many competitors and there is a law on
internet marketing that the first time appeared site will be remembered so you can not
match the big Amazon.com store which has operated since 1995. On the internet it is not
the quantity of products that determine sales but the quality (depth) of internet
marketing effort. Actually internet surfers don't want to reveal their credit card number
because they scare of fraud, and many other security reason. So what is really
needed is an ability to persuade visitor (customer) with an irrestible recommendation
(copywriting skill). Now there is not popular to make web shop and promote it with hard
marketing way anymore but soft marketing with review, recommendation , testiomonials,
unique selling proposition and price comparison. If you can not write a good copy writing
you can hire a professional copywriter or joint the content syndication or partnership
with other article writer so you don't have to compose an article. Designing a website
should be targeted to convert visitors to buyers. Although your website must be
professional looking, it should not be over stylish with many graphics that need a long time
for downloading because visitors could jump to other website. Your selling site should has
a clear navigation and focus on one product one keyword and has many recommendation texts
not graphics so search engine could index your site.
Webpositioning to search engine for increasing traffic is a real tactic not just a
myth and has been proven by many practitioners' testimonials. Search Engine is a primary cause that trigger
visitors beside newsgroups, email, discussion list, forums. Ezine writing is only a
derivative promotion type although some famous ezine writers claim that ezine is the
ultimate traffic booster. Visitors only subscribe to an ezine after they have found your
website through link on search engines, forums, newsgroups, emails or discussion lists.
If you can not write an ezine article you could concentrate on search engine
positioning by creating many doorways which focusing only on one or two targeted keywords.
But be careful some search engines have implemented new policy regarding doorways and
consider it as index spamming . If you find it is very hard to position website to search
engine you could get the webposition software or you could take guerrilla steps by
promoting on newsgroups and classified ads first. From internet marketing practioner's experience and research internet
marketing without forms (guerrilla) sometimes could beat the establish heavy capital
invested competitor's website in sales achievement. Don't be trapped in other person's
competence that recommend you should write an ezine article if you are not a
professional editor (journalist) or you are not english native born. Be feel free to
experiment with many types on internet marketing forms beside ezine.
Stable high income from internet sales is the dream of every internet marketer and
to achieve it requires several steps. Your website should attract internet surfers with free
service by using cgi scripts on your website for example free web hosting service or free
autoresponder service (with annoying ads that hurt their credibility/comfort) and then be
persuaded to upgrade to premium monthly paid service (signing up a premium
membership/recurrant monthly paid account). This strategy only applicable to
recurrant monthly paid service so after customer upraded to premium (paid) membership
account you will get residual monthly income and you don't have to sell to new
customers to get income.
Don't try to sell too many affiliate products but focus on selling your website's free content
(service) with advertising (backend product) affiliate link (pay per sale / pay per
impression banner) so you are not confused by handling too many affiliate products
promotion, but just focus only on your website content quality improvement and promotion.
If your affiliate products don't get buyers you still get the pay per impression
advertising income because of many visitors who want to read your free high quality
informative content (use your free service). Affiliate products are only as a backend products
and must be relevant with your main product (your information content / service) not the
reverse one by adapting your content to affiliate product.
The reality in internet micro marketing (your marketing achievement) sometimes does not
correspond with internet macro research and survey (for example: internet marketing research reveal that
many internet businesses are going bankrupt). Strange enough that many small internet business websites still earn hundred thousand dollars a month while on the other hand many heavy capital venture invested internet business websites close their businesses because of unprofitable earnings. You should trust your belief and keep doing what you think
will get reward for you because although you are only one person with one website you
could change the market equilibrium with work hard and persistence.
And finally practice is more important than the theory so don't just waste your time
for reading and collecting information about internet marketing without applying the information for your internet
business. Sales order is resulted from persistence practice not just advanced strategy
guide.
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